The Ennis Avenue Gateway is the product of a collaborative design process that resulted from the innovative use of digital modeling and animated video as visualization and branding tools to design, illustrate and present the project in a compelling manner. The design vision responds to the project goals established in the Downtown Master Plan, creating a modern, active, and dynamic downtown corridor that enhances the pedestrian experience, celebrates the arrival into downtown Ennis, and acts as a catalyst for its redevelopment and economic revitalization.